Switchgrass Solutions · South Dakota Women Entrepreneurs · Nov 10, 2026
Put It to Work
Thanks for coming. Here’s everything from the talk, in a form you can actually use. Start with the Interview.
Tap any [highlighted part] of a prompt and type your own answer. You can change any other words too. Then tap Copy and paste it into your AI chat.
Step 1
Build your Business Profile
Open ChatGPT, Claude, Copilot, or Gemini. Paste this in. Answer its questions. At the end you’ll have a one-page profile you keep forever and paste at the start of future chats.
The Interview
I own [business] at [website]. Build me a one-page Business Profile I can paste into future chats so any AI tool knows my business.
Do this in order:
- Go through my whole website, every page you can reach: home, services, pricing, about, FAQ, blog, contact. Learn what I sell, what it costs, who I serve, where I serve, and how I talk. Tell me if any page wouldn’t open.
- Search the internet for everything about me and my business, by name and by owner name: news stories, directory listings, chamber and industry pages, Facebook, Instagram, LinkedIn, awards, events. List what you found and where.
- Read my reviews everywhere you can find them: Google, Facebook, Yelp, and anywhere else. Note what customers praise, what they complain about, and the exact words they use.
- Then interview me one question at a time, up to ten questions, to fill in what you still don’t know. Focus on who my best customers really are, what makes me different from competitors, what customers always ask before they buy, and how I like to sound.
When you’re done, write a one-page Business Profile with clear sections: What We Do, Who We Serve, What Makes Us Different, Our Voice, FAQs, and Anything I Shouldn’t Say. Make it specific enough that any AI reading it could write for me.
Save the profile in your phone’s notes app. You’ll paste it at the top of every future chat.
Step 2
Put it to work
Open a new chat, paste in your profile first, then run any of these. Push back when a draft is off: “Too formal. Sound more like me.”
The email you’ve been avoiding
Write the email I’ve been putting off. It’s to [who], about [what]. Keep it short and friendly, in my voice.
Next week’s social posts
Write three Facebook posts for next week, under 80 words each, each ending with a question.
Reply to an unhappy customer
A customer left this review: [paste]. Write a reply that’s warm, owns the problem, and invites them back.
Turn your process into a checklist
Here’s how I [open the shop / train a new hire], in my own words: [ramble]. Turn it into a numbered checklist a new employee could follow on day one. Flag anything I left out that they’d need to ask about.
Step 3
Help AI find you
A year ago customers Googled you and picked from a list. Now they ask ChatGPT and get one or two names. These two prompts help you be one of those names.
Audit your web presence
Go to [website URL]. Read it like a customer who just asked you “Who’s a good [business type] in [town, state]?” Then answer in order:
- In one sentence, what does this business do?
- Who is it clearly for? Who might be unsure whether it’s for them?
- Where do they serve? Is the service area obvious?
- What makes them different from the next [business type] down the street? If you can’t tell, say so.
- On a scale of 1 to 10, how confidently would you recommend this business to that customer? Explain the score honestly.
- List three specific things they could add or clarify on the page that would raise your score.
- If someone asked you right now to recommend a [business type] in [town, state], would you name this one? Why or why not?
If you can’t visit the URL, say so and ask me to paste the homepage text.
Rewrite your Google listing and homepage
I run a [business type] in [town, state]. Here’s my current Google Business description: [paste, or “I don’t have one yet”]. Here’s my homepage headline: [paste].
Rewrite both to meet these rules:
- The first sentence makes it unmistakable what I sell and where
- The language matches how a real customer would search, not marketing jargon
- At least one specific, verifiable thing makes me different (not “best” or “top-rated”)
- Mention my town and region once, naturally
- Google description: under 750 characters
- Homepage headline: 10 words or fewer
Give me three options for each, ranked from most conservative to most distinctive. Under each option, note which rule it leans into most.
Want to know if your business shows up when a customer asks ChatGPT right now? Scan it tonight: Who’s the best [your business] in [your town]? Hit reply to the thank-you email I’ll send and let me know what you got. If you’re not in the answer, that’s what Switchgrass does.
Step 4
Where this gets technical
The prompts above get you a strong start. There’s a whole layer under that, where AI drafts the pieces but someone has to know which pieces to ask for, where they go, and whether they’re actually working. Here’s what that layer looks like:
- Schema markup that tells AI search exactly what you sell, where, when, and for whom, so you show up as an answer instead of a maybe.
- Alt text and meta descriptions across every page, written for how people in your town actually search.
- A Search Console audit that separates what’s broken from what’s noise, and tells you what to fix first.
- Monthly AI-visibility checks, so you know whether you’re in the answer when a customer asks ChatGPT, and whether your competitor just moved ahead of you.
- Content rewrites that pass both the human eye test and AI’s “would I recommend this” test.
AI can draft all of it. Knowing what to ask for and whether it worked is where Switchgrass earns its keep. If any of that sounds like your next hire, that’s exactly what I do.
Step 5
Your first week
One job a day. Each one takes about ten minutes. Paste your profile first, every time.
| Day | Job |
|---|---|
| Monday | Finish your Business Profile |
| Tuesday | The email you’ve been avoiding |
| Wednesday | Next week’s social posts |
| Thursday | Replies to your Google reviews |
| Friday | The “Who’s the Best” test |
Step 6
Never paste these
Into any AI chat you don’t own:
- Passwords
- Client account numbers, Social Security numbers, card numbers
- Health details or anything confidential someone trusted you with
Rule of thumb: if you’d tell a customer standing at your counter, you can tell AI. If you’d whisper it, don’t.
Want help going further?
Switchgrass Solutions helps small businesses figure out which jobs to hand to AI, get them set up, and show up when customers ask ChatGPT for a recommendation. If today felt like a lot, send me a one-line email and we’ll figure out where to start.
Email Blake blake@switchgrassco.com